PRAE Innovation management

IM is a systematic development process which starts with understanding the core of a design or engineering problem (definition), comes forward with new ideas and develops these ideas into successful new products and services. PRAE offers the following Innovation management services:

Organisation & change: innovation starts from inside
When an organisation is not ready to improve their products, services or technology, innovation mostly starts by changing the organisation itself: making people aware of the problems they have to encounter and helping them to adopt new ways of doing business. >>

Industrial design & engineering: making ideas come alive
ID&E combines analysis, engineering and illustrations, so ideas of products and services come alive in early development stages and the design decision process can be accelerated. Creative problem solving techniques are used to stimulate creative processes and reframe design-problems into fresh perspective so the mental state is shifted into one that helps to development new ideas. >>

Marketing & communication: become your costumer
Marketing and communication are the keys tools for a successful market-introduction of new products and services. Using these tools from the costumers perspective forms the best strategy. >>